Art directed SoundLink Micro 2017 campaign from concepting stage to the video & photo shoot to creating engaging social content & advertising. Collaborated with Billy Krolick (writer), Michael McCourt (director), Todd Martin (DP) & Jussi Grznar (photographer).
Entered 2018 Clio Awards & Ad Club's 2018 Hatch Awards.
Art directed landing page, infographics & photography for the #LetsHearIt Super Bowl 51 campaign in 2017. Photography was posted on Bose.com, as well as Facebook, Twitter & Instagram. Worked with Ian Justice (photographer).
Entered 2017 Clio Awards & Ad Club's 2017 Hatch Awards.
Art directed the Panaray Story video for the Bose Automotive website using new & existing footage. The goal was to show how Bose combined their research to create the best car audio system ever in the new Cadillac CT6. Worked with Windy Films (cinematographer & editor).
Winner of Ad Club's 2016 Hatch Merit Award.
Designed concept for the Bose gift lounge booth at the 2015 Latin Grammys. It was by far the biggest hit at the gifting lounge, located at the MGM Grand Hotel & Casino in Las Vegas. Also represented Bose as a bilingual brand ambassador by speaking to the artists about products in Spanish & English for 3 days leading up to the event.
Art directed video & photography for the Bose Auto Experience during CES 2016 in Las Vegas. Social content included teaser & wrap-up videos, as well as Facebook, Twitter & Instagram posts, all leading to a landing page that was updated throughout the event. Social media coverage reached over 3,000,000 fans on Facebook and gained over 600,000 Twitter impressions. Worked with Alex Bernstein (photographer), Erynn Patrick (cinematographer) & Adam Zielinski (video editor).
Art directed Bose Pairings social videos & photography featuring Marcus Samuelsson (celebrity chef) & Maren Morris (singer & songwriter) at Ginny's Supper Club in Harlem, NY. The idea behind Pairings is that great sound inspires great creativity, regardless of your passion. Worked with Mike Pecci (director), Ian McFarland (editor) & Jared Swafford (photographer).
Entered Ad Club's 2017 Hatch Awards.
Art directed 3 SoundTouch videos for Bose.com, including a SoundTouch overview video, a SoundTouch 10 + 20 + 30 product family video, and a Wave SoundTouch product video.
At the final review, we surprised the client with our own director's cut of the product family video. This cut was 30 seconds shorter, and we replaced the voice over with short copy points in order to add an energetic soundtrack to liven up the video. Client instantly realized this version was more engaging and chose it over the version they had asked for. Over 50% of viewers (80,000 out of 150,000) watched the video from start to finish, a much higher rate than similar videos in the past.
Worked with 2D Photo Productions (cinematographer) & Digital Kitchen (video editor).
Spanish blog (formerly known as 10 Champions) about my sports passion, Real Madrid. Advertised & analyzed social analytics to improve engagement, and reached about 250,000 Facebook fans. Co-written by my brother & I.
Holiday social media campaign, promoting SoundLink Color on Vine, Twitter, Facebook & Instagram. Campaign was made up of 10 videos, shot in 4 days on 2 simultaneous sets with a $10,000 budget. Collaborated with another art director to brainstorm, storyboard, photoshoot & Photoshop this fun holiday stop-motion campaign. Videos were well received by fans with thousands loops, likes, shares & positive comments.
2014 Bose World-Class Vision Award (entered Ad Club’s 2015 Hatch Awards).
Bose hosted draftees in a hotel lounge filled with product for 2 days leading up to the 2015 NFL Draft in Chicago. Art directed & color corrected photography that needed to be captured for social media. Content was liked, shared & commented by thousands of fans. Worked with Marcus Smith (photographer).
Designed & developed new website from scratch. Also photographed the team & office space.
Art directed studio photography & renders for Bose's new home theater lineup (including the Lifestyle 650 & SoundTouch 300), as well as the SoundSport Free wireless headphones. Photography used globally on website, store, cartons, resellers, etc. Worked with Robert Tardio (photographer) & Taylor James (renders).
Information architecture poster (60x50 inch) organizing the 200 best soccer players, showing their career length, nationality, club team & position on the field. Work was presented by professor M. Isabel Meirelles at Schools of Thoughts III AIGA National Design Education Conference (3/2007).
Designed experience, and art directed Kevin McGurn (flash developer) to program the animation for the SoundLink Mini Speaker & QC20 Headphones page takeovers.
2013 Bose World-Class Vision Award for SoundLink 2 iAd. Designed & developed this online, interactive ad specifically designed for iOS using iAd Producer. Ad performed remarkably well compared to others in its class, supported by statistics below:
• 2x better interaction than average iAd.
• 13 million impressions.
• 0.65% (80,000) clicked on the banner (vs. 0.1% average).
• 26% (21,000) of those engaged clicked “Learn more" (significantly above average).
• 111 seconds average engagement (vs. 60 average).
• 19 average page views (vs. 4 average), meaning people engaged with the whole site and took time to explore it.
Art directed social videos (Facebook, Twitter, YouTube) featuring Rory McIlroy, which were very well received by fans. The Father's Day video featuring Rory talking about how his dad is one of the biggest influences in his life resonated with followers, performing 4x better than average on Twitter and 13x better on YouTube. Worked with Digital Kitchen & Al Spy (video editor).
Designed Bose & Amazon responsive pages for several products, including the SoundLink Color Speaker II.
Collaborated closely with front-end developers to make pages look beautiful but still load quickly, no matter the device.
Winner of Ad Club's 2017 Hatch Merit Award.