Designed responsive webpages for several Bose products featured on Bose.com & Amazon in collaboration with Billy Krolick (writer).
Worked closely with front-end developers to not only make the pages look beautiful in every format, but to also load quickly for a seamless customer experience.
Winner of Ad Club's 2017 Hatch Merit Award.
Art directed SoundLink Micro 2017 campaign from concepting stage to the video & photo shoot to creating engaging social content & advertising.
Collaborated with Billy Krolick (writer), Michael McCourt (director), Todd Martin (DP) & Jussi Grznar (photographer).
Entered 2018 Clio Awards & Ad Club's 2018 Hatch Awards.
Art directed landing page, infographics & photography for the #LetsHearIt Super Bowl 51 campaign in 2017. Photography was posted on Bose.com, as well as Facebook, Twitter & Instagram.
Collaborated with Mike Frascolla (writer) & Ian Justice (photographer).
Entered 2017 Clio Awards & Ad Club's 2017 Hatch Awards.
The goal was to come up with a retail demonstration featuring Bose Frames to not only get more people into the stores, but to drive social engagement. Our solution was to create a booth in which customers would take selfies with an equalizer reflected in the sunglasses, iconically portraying music sunglasses.
The booth’s footprint was restricted to 4x4 ft, but was prominently featured at the store windows. We enticed customers with a chance to win a trip to their favorite music festival with these easy steps:
- Wear the sunglasses.
- Snap selfie with the equalizer reflected in the glasses.
- Share on social.
The booth was present in 30 stores across the US, running from January to April 2019. It became Bose’s most engaging retail campaign with thousands of selfies submitted on social (primarily Instagram), as well as via a microsite.
Collaborated with Billy Krolick (writer).
Entered Ad Club's 2019 Hatch Awards.
Art directed the Panaray Story video for the Bose Automotive website using new & existing footage. The goal was to show how Bose combined their research to create the best car audio system ever in the new Cadillac CT6.
Collaborated with Billy Krolick (writer) & Windy Films (cinematographer & editor).
Winner of Ad Club's 2016 Hatch Merit Award.
Designed concept for the Bose gift lounge booth at the 2015 Latin Grammys. It was by far the biggest hit at the gifting lounge, located at the MGM Grand Hotel & Casino in Las Vegas. Also represented Bose as a bilingual brand ambassador by speaking to the artists about products in Spanish & English for 3 days leading up to the event.
Art directed video & photography for the Bose Auto Experience during CES 2016 in Las Vegas. Social content included teaser & wrap-up videos, as well as Facebook, Twitter & Instagram posts, all leading to a landing page that was updated throughout the event. Social media coverage reached over 3,000,000 fans on Facebook and gained over 600,000 Twitter impressions.
Collaborated with Billy Krolick (writer), Justin McCahill (technologist), Alex Bernstein (photographer), Erynn Patrick (cinematographer) & Adam Zielinski (video editor).
Art directed product photography, renders & animations for several Bose products to be used globally on the website, retail, cartons, resellers, etc. Photo boards were created by doing my own mock shoot or manipulating renders using KeyShot.
Collaborated with Robert Tardio (photographer), as well as Taylor James & Industrial Color (renders).
Art directed Bose Pairings social videos & photography featuring Marcus Samuelsson (celebrity chef) & Maren Morris (singer & songwriter) at Ginny's Supper Club in Harlem, NY. The idea behind Pairings is that great sound inspires great creativity, regardless of your passion.
Collaborated with Billy Krolick (writer), Mike Pecci (director), Ian McFarland (editor) & Jared Swafford (photographer).
Entered Ad Club's 2017 Hatch Awards.
Art directed several Bose social photo shoots, mainly to be featured on Instagram, but also to be used globally on the website. Linked the strategy & product mix to socially relevant photography.
Created mood-boards incorporating scenarios, personas, wardrobe, props, casting, as well as being heavily involved in location scouting.
Collaborated with Billy Krolick (writer) & Jussi Grznar (photographer).
Spanish blog (formerly known as 10 Champions) about my sports passion, Real Madrid. Advertised & analyzed social analytics to improve engagement, and reached about 250,000 Facebook fans.
Co-written by my brother & I.
Art directed several day-in-the-life product videos for Bose.com in collaboration with Billy Krolick (writer).
Designed & developed new website from scratch. Also photographed the team & office.
Information architecture poster (60x50 inch) organizing the 200 best soccer players, showing their career length, nationality, club team & position on the field. Work was presented by professor M. Isabel Meirelles at Schools of Thoughts III AIGA National Design Education Conference (3/2007).
Designed experience, and art directed Kevin McGurn (flash developer) to program the animation for the SoundLink Mini Speaker & QC20 Headphones page takeovers.
2013 Bose World-Class Vision Award for SoundLink 2 iAd. Designed & developed this online, interactive ad specifically designed for iOS using iAd Producer. Ad performed remarkably well compared to others in its class, supported by statistics below:
• 2x better interaction than average iAd.
• 13 million impressions.
• 0.65% (80,000) clicked on the banner (vs. 0.1% average).
• 26% (21,000) of those engaged clicked “Learn more" (significantly above average).
• 111 seconds average engagement (vs. 60 average).
• 19 average page views (vs. 4 average), meaning people engaged with the whole site and took time to explore it.
Art directed social videos (Facebook, Twitter, YouTube) featuring Rory McIlroy, which were very well received by fans. The Father's Day video featuring Rory talking about how his dad is one of the biggest influences in his life resonated with followers, performing 4x better than average on Twitter and 13x better on YouTube.
Collaborated with Billy Krolick (writer), Digital Kitchen & Al Spy (video editor).
Bose hosted draftees in a hotel lounge filled with product for 2 days leading up to the 2015 NFL Draft in Chicago. Art directed & color corrected photography that needed to be captured for social media. Content was liked, shared & commented by thousands of fans.
Collaborated with Marcus Smith (photographer).